Industry is complicated. Consumer behavior is nuanced. Your challenges are unique.
Here's how we help cut through the noise:
Market Landscaping & Competitive Analysis
What it is:
Comprehensive research that maps your competitive environment, identifies market opportunities, and spots emerging trends before they become obvious.​
Who it's for:
CPG brands exploring new categories, agencies pitching clients, organizations entering unfamiliar markets, or anyone who needs to understand the bigger picture before making strategic moves.​
What you get:
In-depth analysis of key players, market sizing, growth opportunities, policy and regulatory context, consumer trends, and strategic recommendations—delivered as a polished deck or report ready to share with leadership.
Consumer Research & Custom Insights
What it is:
Qualitative and quantitative research designed to understand who your customers are, what they actually want, and why they make the choices they make.
Who it's for:
Brands developing new products, organizations testing messaging, companies trying to understand shifting consumer preferences, or teams that need real insights (not hunches) to guide decisions.
What you get:
Product testing, consumer surveys, in-depth interviews, behavioral analysis, and clear recommendations. I handle everything from research design to synthesis to final deliverables.
Strategy Consulting & Workshop Facilitation
What it is:
High-level strategy work that helps organizations prioritize initiatives, plan programs, and navigate complex challenges with clear, actionable roadmaps.
Who it's for:
Nonprofits planning new programs, food companies entering new markets, agencies developing client strategies, or teams that need an outside perspective to cut through internal complexity.
What you get:
Strategic frameworks, initiative roadmaps, stakeholder mapping, implementation plans, and recommendations grounded in research and best practices.
Tailored Approach
Each project is tackled with its own tailored approach to make sure the right questions are being answered with the right methods.