Meet Morgan Springer
I have always been drawn to the intersection of people, products, and the big ideas that solve real problems. After earning my master's degree in Agriculture, Food, and Environment from Tufts University, I spent the next five years building a career at that exact crossroads—working with everyone from global CPG giants to scrappy food startups to understand what makes people tick and how businesses can serve them better.
I like to think I'm part detective, part strategist, part ideation machine. I'm always thinking about how to make other people's lives better through thoughtful innovation, and that carries over to how I approach my work with clients.
​​
Expertise & Interest
Consumer Research & Market Trends
Think of it as connecting the dots between what customers say, what they do, and what they really want. I've led quantitative and qualitative research across industries, including food, tech, and healthcate. My sweet spot is translating complexity into stories that teams can rally around—whether that's uncovering what really matters to shoppers or helping organizations find direction.​
​
Innovation Facilitation & Strategy
My approach puts people at the center. Not just as data points, but as real humans making real choices. This lens helps me uncover insights that resonate because they're rooted in authentic behavior, not assumptions. Good ideas are everywhere; the hard part is turning them into something real. I help teams brainstorm with focus, tackle tough questions, and walk away with strategies that don’t just sound good in theory, but actually work in practice.
​
​
Intentional Design & Sustainability
I believe the best products improve life without trashing the planet. My work leans into thoughtful design that helps people, respects the environment, and proves that doing good and doing business can go hand in hand.
​​​
​
​
​
​
Who I've Worked With
