Project Examples
Customer Research, Product Development
K-12 Pillsbury Muffin
Helped develop and validate first individually wrapped muffins for General Mills Foodservice through testing of concept sizing, flavors, and MVPs.
Market Research & Competitor Analysis
Market Research for Kikkoman Project
Worked with internal innovation team to research and identify opportunities for new U.S.-based project
Customer Research, Product Development
K-12 Breakfast Scrambler
Helped develop a new individually wrapped savory breakfast item from concept through product testing and package design
Program Management, Innovation Facilitation
Seeding the Future Innovation Program
Co-developed innagural year of food systems innovation program at Tufts University, funded by Seeding the Future.
Program Management, Innovation Facilitation
American Psychological Association
Developed and facilitated innovation cycles for social impact initiatives over 3 months
Concept Test, Product Development, Consumer Research
Think MedTech
Lead consumer research to identify target customer Jobs-to-be-done, MVP identification, product testing, and market positioning
Consumer Research, Brand Strategy
Cinnamon Toast Crunch Brand Strategy Guidance
Lead brand health tracking and consumer segmentation to help guide brand growth strategy and creative development
Consumer Testing, Data Analysis
PT Bio Consumer Test
Developed, analyzed, and reported on consumer habbits and jobs-to-be-done for early product development and positioning
